DOW JONES- $13,437.13

S&P 500- $1,440.67

NADSAQ- $3,116.23

The Walt Disney Co.- $52.28

News Corporation- $24.79

Time Warner Inc.- $45.33

This week in the industry of entertainment diversified, according to the Motley Fool, Google Inc. has proven that their YouTube segment can develop and market content to compete with major broadcast channels. One of the YouTube funded video-series was picked up by ABC, which is meant as an example of the potential and quality of some videos on YouTube. Google plans to extend its’ program to fill a 30min. time slot on Disney’s ABC network. Google is hoping this is a sign of bigger and better things to come. It has always been a desire of YouTube to become a key player in the entertainment industry. They we blocked by ABC, CBS, and NBC in 2010 from having their online versions of their full programs played. This kept Google TV from reaching its full potential. If the big name companies would not have blocked their shows from playing on YouTube, they would have had an advantage over cable companies.

If YouTube does increase its reach and its programing, it could lead to decreases in the value of the stocks of The Walt Disney Co., News Corp, CBS Corporation, and Time Warner Inc. However, even if YouTube does become a key player in the entertainment industry, they will not be able to generate near the amount of revenue that the previously mentioned companies do. Therefore, the overall negative effect on these companies will not be great.

Also in news form my industry, I read that ticket sales at movie theatres are still falling short of the same weeks in 2011. None of the four movies that opened this past weekend drew large crowds. The movie End of Watch led the way with $13.2million in ticket sales, the Avengers sold around 16 times as many tickets when it opened. This continuing trend of low sales could mean a big problem for Hollywood and the entertainment industry as a whole.