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This week in news from my industry, entertainment
diversified, according to Wall St. Cheat Sheet, Disney has announced it will
acquire Lucasfilm, the company behind the Star Wars saga, in a $4.05 billion
deal, also revealing with the announcement that it plans to release a seventh
movie in the series. The cash and stock deal adds Lucasfilm to a portfolio of
stand-alone brands owned by Disney, including Marvel, ESPN, and Pixar.
“For the past 35 years, one of my greatest pleasures has
been to see Star Wars passed from one generation to the next,” said Mr Lucas,
chairman and chief executive of Lucasfilm. “It’s now time for me to pass Star
Wars on to a new generation of filmmakers.”
Disney’s “reach and experience”
will help Lucasfilm “blaze new trails in film, television, interactive media,
theme parks, live entertainment, and consumer products,” he added.
The deal for Lucasfilm is the third multi-billion dollar
acquisition to be made under CEO Bob Igner, who also oversaw the $7.4 billion
purchase of Pixar in 2006 and the $4 billion purchase of Marvel in 2009. Lucasfilm
also brings with it a considerable consumer products business, with revenues in
2012 comparable to the $215 million generated by Marvel Entertainment before it
was acquired in 2009. Lucasfilm’s licensing and merchandise potential,
particularly in international markets, was a large part of its appeal for Iger.
The six Star Wars films have generated a grand total of $4.4 billion at the box
office — no mean feat but hardly justifying Disney’s $4 billion acquisition offer
alone. The deal also includes Lucasfilm’s prized high-tech production
companies, Industrial Light & Magic and Skywalker Sound, as well as rights
to the “Indiana Jones” franchise, the most recent film of which grossed $786.6
million at the box office globally.
I believe this deal is a very smart move for Disney. I
believe that in a couple of years this deal will increase stock prices and
overall profits. I am also very excited, along with many others, about a new
Star Wars movie being made.
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